| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT306 | BRAND MANAGEMENT | 8 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Defines concepts related to brand and brand. |
| Describes mastery of branding strategies. |
| Analyzes corporate and global brand management process. |
| Explains the communication of the brand. |