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CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY208 CUSTOMER RELATIONS MANAGEMENT 8 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review Defining concepts related to customer relationship management. Narrative
2 Literature Review Factors that determine customer relationships in the advertising industry. Narrative
3 Literature Review Customer relations process in advertising sector I. Narrative
4 Literature Review Customer relations process in advertising sector II. Narrative
5 Literature Review Advertising agencies' methods of winning customers. Narrative
6 Literature Review Challenges in managing customer relationships and suggested solutions. Narrative
7 Literature Review The main features of the brief and writing brief. Narrative
8 - MID-TERM EXAM -
9 Literature Review Case study solution and applications. Narrative
10 Literature Review The functioning and management of the process. Narrative
11 Literature Review Case study solution and applications. Narrative
12 Literature Review Writing and presentation of campaign reports. Narrative
13 Literature Review Case study solution and applications. Narrative
14 Literature Review Evaluation of advertising agencies from the customer's point of view. Narrative
15 Literature Review Case study solution and applications. Narrative
16 - FINAL EXAM -
17 - FINAL EXAM -