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PLANNING AND MANAGEMENT ON PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT201 PLANNING AND MANAGEMENT ON PUBLIC RELATIONS 5 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading related topics What is Public Relations? Historical development process, Gruning's models Presentation
2 Reading related topics Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP) Presentation
3 Reading related topics Features of Corporate Communications and Public Relations Agencies Presentation
4 Reading related topics Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations) Presentation
5 Reading related topics Event planning and management link in Public Relations. Presentation
6 Reading related topicsr What is the strategy and its importance Presentation
7 Reading related topics What is planning? Position of public relations Presentation
8 - MID-TERM EXAM -
9 Reading related topics How is strategic planning done in event management? Presentation
10 Reading related topics Examination of planning steps Presentation
11 Reading related topics Preparing an activity proposal Presentation
12 Reading related topics Examination of sample activity projects Presentation
13 Reading related topics Preparation and application of communication plan Presentation
14 Reading related topics Application of project detail plans Presentation
15 Reading related topics Examination of sample communication plan Presentation
16 - FINAL EXAM -
17 - FINAL EXAM -