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PLANNING AND MANAGEMENT ON PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT201 PLANNING AND MANAGEMENT ON PUBLIC RELATIONS 5 3 3 6

Objectives and Contents

Objectives: To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course
Content: Public Relations, applied areas, event planning, campaign process and strategy planning