1 |
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Definition of advertising concept |
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2 |
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Different concepts of advertising and different social conditions, technological possibilities to be considered within the framework of the concept |
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3 |
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Historical process of advertising concept in the world and in Turkey |
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4 |
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Advertising purpose and functions |
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5 |
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Review of your advertising campaign |
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6 |
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Review of your advertising campaign |
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7 |
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Basic ad types |
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8 |
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MID-TERM EXAM |
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9 |
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Basic ad types |
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10 |
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Examination of ad types on sample |
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11 |
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Examination of ad types on sample |
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12 |
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Preparing an advertising campaign |
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13 |
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Preparing an advertising campaign |
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14 |
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Historical development of advertising agencies |
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15 |
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An overview |
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16 |
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FINAL EXAM |
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17 |
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FINAL EXAM |
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