RADIO TELEVISION ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS346	RADIO TELEVISION ADVERTISING	6	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. MAHRUK RASHIDI
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It is aimed to acquire the basic knowledge of radio and television advertising and to acquire the ability to prepare advertisement campaign for the student in this frame.
Contents of the Course Unit:	Basic concepts related to advertising, advertising objectives, place in life, advertising models will be able to define.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define assimilating ad models.
Interpret advertising models by adapting to life.
Associate link advertising and other elements of marketing communication.
Practice a basic level of advertising by improving his / her proficiency in the field of advertising.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition of advertising concept	-
2	-	Different concepts of advertising and different social conditions, technological possibilities to be considered within the framework of the concept	-
3	-	Historical process of advertising concept in the world and in Turkey	-
4	-	Advertising purpose and functions	-
5	-	Review of your advertising campaign	-
6	-	Review of your advertising campaign	-
7	-	Basic ad types	-
8	-	MID-TERM EXAM	-
9	-	Basic ad types	-
10	-	Examination of ad types on sample	-
11	-	Examination of ad types on sample	-
12	-	Preparing an advertising campaign	-
13	-	Preparing an advertising campaign	-
14	-	Historical development of advertising agencies	-
15	-	An overview	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Lectures Notes/Slides

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have that require advanced theoretical and practical knowledge of the main areas of nursing.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Believes in the philosophy of holistic health care.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans, implements, evaluates, and records checks protective, developer, treatment and level of rehabilitative evidence-based nursing care.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses that require advanced theoretical and practical knowledge of the main areas of nursing.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Takes responsibility of issues related to person/family/community health.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sustains learning with the awareness lifelong learning.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperates as a member of the interdisciplinary health care team.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves appropriately with legal regulations, social and professional values, ethics and principles.	0
2	Performs the role of providing collaboration and communication, as a practitioner, educator, researcher, administrator, advocate, consultant, quality improvement.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	20	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	149