RADIO TELEVISION ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTS346 |
RADIO TELEVISION ADVERTISING |
6 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
It is aimed to acquire the basic knowledge of radio and television advertising and to acquire the ability to prepare advertisement campaign for the student in this frame. |
| Content: |
Basic concepts related to advertising, advertising objectives, place in life, advertising models will be able to define. |