1 |
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Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course.
General Revision on Public Relations and Sustainability Concepts |
Lecture & Question and Answer & Discussion |
2 |
Reading |
What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework |
Lecture & Question and Answer & Discussion |
3 |
Reading |
Basic Goals and principles in Public Relations in terms of Sustainability |
Lecture & Question and Answer & Discussion |
4 |
Reading |
Basic Goals and principles in Public Relations in terms of Sustainability |
Lecture & Question and Answer & Discussion |
5 |
Reading |
Importance of the term Innovation in terms of Public Relations and Sustainability |
Lecture & Question and Answer & Discussion |
6 |
Reading |
Importance of the Environmental consciousness terms of Public Relations and Sustainability |
Lecture & Question and Answer & Discussion |
7 |
Reading |
Importance of the concept Ethics in terms of Public Relations and Sustainability |
Lecture & Question and Answer & Discussion |
8 |
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MID-TERM EXAM |
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9 |
Reading |
General Revision |
Lecture & Question and Answer & Discussion |
10 |
Reading |
Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples) |
Lecture & Question and Answer & Discussion |
11 |
Reading |
Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability |
Lecture & Question and Answer & Discussion |
12 |
Reading |
Public Relations in terms of Sustainable Brand Communication |
Lecture & Question and Answer & Discussion |
13 |
Reading |
Case Studies in Sectoral Public Relations Applications in terms of Sustainability |
Lecture & Question and Answer & Discussion |
14 |
Assignment Preparation |
Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability |
Lecture & Question and Answer & Discussion & Group Work |
15 |
Reading |
General Revision |
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16 |
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FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
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