| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY421 | PUBLIC RELATIONS AND SUSTAINABILITY | 5 | 3 | 3 | 5 |
Objectives and Contents |
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| Objectives: | This course aims to discuss the importance of Public Relations practices in terms of sustainability management of enterprises and to provide students with the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
| Content: | The contents of the course include the subjects such as explanation of Sustainability, Public Relations, Corporate Social Responsibility, Brand Communication conceptually; the importance of public relations practises in sustainability understanding of brands, use of mass media and social media tools in terms of Public Relations and Sustainability (examples); the relationship between environmental consciousness and ethics with public relations and sustainability management; Measurement of sustainability in public relations. |