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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY319 REPUTATION MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading, Lecture and Presentation Course Content Lecture, question-answer, discussion
2 Reading, Lecture and Presentation Reputation Concept Lecture, question-answer, discussion
3 Reading, Lecture and Presentation Reputation Management Lecture, question-answer, discussion
4 Reading, Lecture and Presentation Corporate Identity Concept Lecture, question-answer, discussion
5 Reading, Lecture and Presentation Corporate Image Concept, Corporate Image Components Lecture, question-answer, discussion
6 Reading, Lecture and Presentation Creating an Organization Image Lecture, question-answer, discussion
7 Reading, Lecture and Presentation Relationship between Corporate Identity and Corporate Image Concepts Lecture, question-answer, discussion
8 Reading, Lecture and Presentation Corporate Reputation Components Lecture, question-answer, discussion
9 Reading, Lecture and Presentation Corporate Reputation Creation Lecture, question-answer, discussion
10 - MID-TERM EXAM -
11 Reading, Lecture and Presentation Reputation Management and Corporate Communication Lecture, question-answer, discussion
12 Reading, Lecture and Presentation Social Responsibility and Reputation Relationship Lecture, question-answer, discussion
13 Reading, Lecture and Presentation Social Responsibility and Reputation Relationship Lecture, question-answer, discussion
14 Reading, Lecture and Presentation Corporate Reputation Management-Sample Projects Lecture, question-answer, discussion
15 Reading, Lecture and Presentation Corporate Reputation Management-Sample Projects Lecture, question-answer, discussion
16 - FINAL EXAM -
17 - FINAL EXAM -