Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY319 | REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; The aim of the course is to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create against their target groups. |
Contents of the Course Unit: | The content of the course covers the concepts of reputation concept, reputation management, corporate identity, corporate image, relationship between these concepts and reputation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concept of reputation and clearly indicate its importance. |
Lists the reputation management process. |
Determine elationship between reputation and corporate identity. |
Categorize the practices of media organizations for reputation management purposes. |
Analyze the reflections of reputation management on corporate communication. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Lecture and Presentation | Course Content | Lecture, question-answer, discussion |
2 | Reading, Lecture and Presentation | Reputation Concept | Lecture, question-answer, discussion |
3 | Reading, Lecture and Presentation | Reputation Management | Lecture, question-answer, discussion |
4 | Reading, Lecture and Presentation | Corporate Identity Concept | Lecture, question-answer, discussion |
5 | Reading, Lecture and Presentation | Corporate Image Concept, Corporate Image Components | Lecture, question-answer, discussion |
6 | Reading, Lecture and Presentation | Creating an Organization Image | Lecture, question-answer, discussion |
7 | Reading, Lecture and Presentation | Relationship between Corporate Identity and Corporate Image Concepts | Lecture, question-answer, discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading, Lecture and Presentation | Corporate Reputation Components | Lecture, question-answer, discussion |
10 | Reading, Lecture and Presentation | Corporate Reputation Creation | Lecture, question-answer, discussion |
11 | Reading, Lecture and Presentation | Reputation Management and Corporate Communication | Lecture, question-answer, discussion |
12 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
13 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
14 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
15 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Çakırkaya, M. (2017). İtibar Yönetimi. Eğitim Kitabevi Publications. |
Doorley, J. and Garcia H. (2007) .Reputation Management, Routledge. |
Kadıbeşigil, S. (2014).Kurumsal İtibar Yönetimi, Mediacat Publishing. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts of Social Service, working fields and application frameworks.
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0 | |||||
2 |
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Establish the link between the application frameworks of Social Service.
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0 | |||||
2 |
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
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0 | |||||
2 |
Examine the spatial legislation of Social Service and develop new strategies for implementation.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve the problems specific to the field of Social Service according to scientific data.
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0 | |||||
2 |
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describes a life worthy of dignity of the person who is the subject of social service science.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Configures the communication between institutions in order to solve the problems.
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0 | |||||
2 |
Uses the educational role in the social service area.
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0 | |||||
3 |
Produces projects that will increase the consciousness level of the society.
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1 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
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0 | |||||
2 |
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
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0 | |||||
3 |
Organize their work in accordance with their rights and responsibilities as an individual.
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |