TR EN

PUBLIC RELATIONS AND SUSTAINABILITY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY421	PUBLIC RELATIONS AND SUSTAINABILITY	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course. General Revision on Public Relations and Sustainability Concepts	Lecture & Question and Answer & Discussion
2	Reading	What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework	Lecture & Question and Answer & Discussion
3	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
4	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
5	Reading	Importance of the term Innovation in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
6	Reading	Importance of the Environmental consciousness terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
7	Reading	Importance of the concept Ethics in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Lecture & Question and Answer & Discussion
10	Reading	Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples)	Lecture & Question and Answer & Discussion
11	Reading	Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability	Lecture & Question and Answer & Discussion
12	Reading	Public Relations in terms of Sustainable Brand Communication	Lecture & Question and Answer & Discussion
13	Reading	Case Studies in Sectoral Public Relations Applications in terms of Sustainability	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability	Lecture & Question and Answer & Discussion & Group Work
15	Reading	General Revision	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-