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PUBLIC RELATIONS AND SUSTAINABILITY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY421 PUBLIC RELATIONS AND SUSTAINABILITY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to discuss the importance of Public Relations practices in terms of sustainability management of enterprises and to provide students with the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations.
Contents of the Course Unit: The contents of the course include the subjects such as explanation of Sustainability, Public Relations, Corporate Social Responsibility, Brand Communication conceptually; the importance of public relations practises in sustainability understanding of brands, use of mass media and social media tools in terms of Public Relations and Sustainability (examples); the relationship between environmental consciousness and ethics with public relations and sustainability management; Measurement of sustainability in public relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts related to public relations and sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts with public relations.
Describe the place and importance of public relations practices in the sense of sustainability of brands.
Interpret the SWOT analysis of company using the theoretical knowledge gained in the field of sustainability and public relations.
Prepare a public relations campaign plan that supports sustainability.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course. General Revision on Public Relations and Sustainability Concepts Lecture & Question and Answer & Discussion
2 Reading What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework Lecture & Question and Answer & Discussion
3 Reading Basic Goals and principles in Public Relations in terms of Sustainability Lecture & Question and Answer & Discussion
4 Reading Basic Goals and principles in Public Relations in terms of Sustainability Lecture & Question and Answer & Discussion
5 Reading Importance of the term Innovation in terms of Public Relations and Sustainability Lecture & Question and Answer & Discussion
6 Reading Importance of the Environmental consciousness terms of Public Relations and Sustainability Lecture & Question and Answer & Discussion
7 Reading Importance of the concept Ethics in terms of Public Relations and Sustainability Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading General Revision Lecture & Question and Answer & Discussion
10 Reading Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples) Lecture & Question and Answer & Discussion
11 Reading Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability Lecture & Question and Answer & Discussion
12 Reading Public Relations in terms of Sustainable Brand Communication Lecture & Question and Answer & Discussion
13 Reading Case Studies in Sectoral Public Relations Applications in terms of Sustainability Lecture & Question and Answer & Discussion
14 Assignment Preparation Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability Lecture & Question and Answer & Discussion & Group Work
15 Reading General Revision -
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Asna A. (2006).Kuramda ve Uygulamada Halkla Iliskiler. Pozitif Publications, Istanbul
Aydemir O.(2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Theaker A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 50
Final Exam 1 50
TOTAL 2 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
1
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
2
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
0
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 130
Total Workload of the Course Unit 130
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0