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PUBLIC RELATIONS AND SUSTAINABILITY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY421 PUBLIC RELATIONS AND SUSTAINABILITY 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts related to public relations and sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts with public relations.
Describe the place and importance of public relations practices in the sense of sustainability of brands.
Interpret the SWOT analysis of company using the theoretical knowledge gained in the field of sustainability and public relations.
Prepare a public relations campaign plan that supports sustainability.