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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ELECTRONIC COMMERCE AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBY326 ELECTRONIC COMMERCE AND ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Presentation Analysis, Literature Review Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet Lecture & Question and Answer & Discussion
2 Literature Review, Reading the related subject in the coursebook Setting Goals in Internet Marketing and Goal Types Lecture & Question and Answer & Discussion
3 Reading the related subject in the coursebook Internet Marketing Types; B2C-B2C-C2B-C2C Lecture & Question and Answer & Discussion
4 Reading the related subject in the coursebook Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period Lecture & Question and Answer & Discussion
5 Presentation Analysis, Literature Review Internet advertising Lecture & Question and Answer & Discussion
6 Reading the related subject in the coursebook Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies Lecture & Question and Answer & Discussion
7 Presentation Analysis, Literature Review Creation, Publication, Promotion and advertising of Web Site Lecture & Question and Answer & Discussion
8 Literature Review, Reading the related subject in the coursebook Communication Techniques Making Web Sites User-Friendly Lecture & Question and Answer & Discussion
9 Presentation Analysis, Literature Review Creation of Virtual Store in Electronic Marketing Lecture & Question and Answer & Discussion
10 - MID-TERM EXAM -
11 Presentation Analysis Payment in Electronic Marketing Lecture & Question and Answer & Discussion
12 Literature Review, Reading the related subject in the coursebook Security in Electronic Marketing Lecture & Question and Answer & Discussion
13 Presentation Analysis, Literature Review Distribution in Electronic Marketing Lecture & Question and Answer & Discussion
14 Literature Review, Reading the related subject in the coursebook Pricing in Electronic Marketing Lecture & Question and Answer & Discussion
15 Presentation Analysis, Literature Review, Reading the related subject in the coursebook Consumer Relations in Electronic Marketing and Consumer Protection Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -