TR EN

ELECTRONIC COMMERCE AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IBY326	ELECTRONIC COMMERCE AND ADVERTISING	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Presentation Analysis, Literature Review	Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet	Lecture & Question and Answer & Discussion
2	Literature Review, Reading the related subject in the coursebook	Setting Goals in Internet Marketing and Goal Types	Lecture & Question and Answer & Discussion
3	Reading the related subject in the coursebook	Internet Marketing Types; B2C-B2C-C2B-C2C	Lecture & Question and Answer & Discussion
4	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period	Lecture & Question and Answer & Discussion
5	Presentation Analysis, Literature Review	Internet advertising	Lecture & Question and Answer & Discussion
6	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies	Lecture & Question and Answer & Discussion
7	Presentation Analysis, Literature Review	Creation, Publication, Promotion and advertising of Web Site	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	Communication Techniques Making Web Sites User-Friendly	Lecture & Question and Answer & Discussion
10	Presentation Analysis, Literature Review	Creation of Virtual Store in Electronic Marketing	Lecture & Question and Answer & Discussion
11	Presentation Analysis	Payment in Electronic Marketing	Lecture & Question and Answer & Discussion
12	Literature Review, Reading the related subject in the coursebook	Security in Electronic Marketing	Lecture & Question and Answer & Discussion
13	Presentation Analysis, Literature Review	Distribution in Electronic Marketing	Lecture & Question and Answer & Discussion
14	Literature Review, Reading the related subject in the coursebook	Pricing in Electronic Marketing	Lecture & Question and Answer & Discussion
15	Presentation Analysis, Literature Review, Reading the related subject in the coursebook	Consumer Relations in Electronic Marketing and Consumer Protection	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-