| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBY326 | ELECTRONIC COMMERCE AND ADVERTISING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide information about Marketing in E-commerce/Internet and advertising having an increasing prevalence and effectiveness in the globalizing world by obtaining information on the emergence and development of Internet, creation of website and marketing process on the internet with theoretical and application examples. |
| Content: | Contents of the course include subjects as in the emergence and development of Internet and its current dimensions; types, aims, strategies, policies and adversitising of e-commerce; creation, publication and promotion of web site, creation of virtual store, payment-security, price and promotion in e-commerce and consumer relations. |