1 |
- |
Definition and importance of advertisement and advertising |
Lecture and Discussion |
2 |
Reading & Visual Source |
Development of advertising in the historical development process |
Lecture, Case Study, Practice and Discussion |
3 |
Reading & Visual Source |
Advertisement and marketing
Objectives and functions of advertisements |
Lecture, Case Study, Practice and Discussion |
4 |
Reading & Visual Source |
Characteristics of consumers and alternative advertisement channels |
Lecture, Case Study, Practice and Discussion |
5 |
Reading & Visual Source |
Demographic, Psychologic and Socio cultural factors |
Lecture, Case Study, Practice and Discussion |
6 |
Reading & Visual Source |
Creativity in Advertisements |
Lecture, Case Study, Practice and Discussion |
7 |
Reading & Visual Source |
Advertisements strategies |
Lecture, Case Study, Practice and Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading & Visual Source |
Advertisements types |
Lecture, Case Study, Practice and Discussion |
10 |
Reading & Visual Source |
TV advertisements |
Lecture, Case Study, Practice and Discussion |
11 |
Reading & Visual Source |
Radio advertisements
New media advertisements |
Lecture, Case Study, Practice and Discussion |
12 |
Reading & Visual Source |
Viral advertisements |
Lecture, Case Study, Practice and Discussion |
13 |
Reading & Visual Source |
Advergaming |
Lecture, Case Study, Practice and Discussion |
14 |
Reading & Visual Source |
Organizational structure in advertising and advertising agencies |
Lecture, Case Study, Practice and Discussion |
15 |
Reading & Visual Source |
General Evaluation |
Lecture, Case Study, Practice and Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |