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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY327 MEDIA AND ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Definition and importance of advertisement and advertising Lecture and Discussion
2 Reading & Visual Source Development of advertising in the historical development process Lecture, Case Study, Practice and Discussion
3 Reading & Visual Source Advertisement and marketing Objectives and functions of advertisements Lecture, Case Study, Practice and Discussion
4 Reading & Visual Source Characteristics of consumers and alternative advertisement channels Lecture, Case Study, Practice and Discussion
5 Reading & Visual Source Demographic, Psychologic and Socio cultural factors Lecture, Case Study, Practice and Discussion
6 Reading & Visual Source Creativity in Advertisements Lecture, Case Study, Practice and Discussion
7 Reading & Visual Source Advertisements strategies Lecture, Case Study, Practice and Discussion
8 Reading & Visual Source Advertisements types Lecture, Case Study, Practice and Discussion
9 Reading & Visual Source TV advertisements Lecture, Case Study, Practice and Discussion
10 - MID-TERM EXAM -
11 Reading & Visual Source Radio advertisements New media advertisements Lecture, Case Study, Practice and Discussion
12 Reading & Visual Source Viral advertisements Lecture, Case Study, Practice and Discussion
13 Reading & Visual Source Advergaming Lecture, Case Study, Practice and Discussion
14 Reading & Visual Source Organizational structure in advertising and advertising agencies Lecture, Case Study, Practice and Discussion
15 Reading & Visual Source General Evaluation Lecture, Case Study, Practice and Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -