| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY327 | MEDIA AND ADVERTISING | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Compare advertisements by reviewing them. |
| Describe advertising concepts. |
| Explain basic advertising strategies. |
| Plan creative advertising films. |