Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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MIY327 | MEDIA AND ADVERTISING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | This course aims to provide students with the basic knowledge and skills related to advertising strategies in conventional and new media. |
Content: | Contents of the course include the subjects such as the definition of advertising, the development of the historical process within the framework of changing consumer behaviour, advertising designs, advertising types, conventional and new media advertising strategies. |