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MEDIA AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY327 MEDIA AND ADVERTISING 5 3 3 5

Objectives and Contents

Objectives: This course aims to provide students with the basic knowledge and skills related to advertising strategies in conventional and new media.
Content: Contents of the course include the subjects such as the definition of advertising, the development of the historical process within the framework of changing consumer behaviour, advertising designs, advertising types, conventional and new media advertising strategies.