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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY328 THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Course Content Discussion, Lecture, Question-Answer
2 Presentation, Reading Development of Technology and Internet, Internet Features Discussion, Lecture, Question-Answer
3 Presentation, Reading New Media Concept Discussion, Lecture, Question-Answer
4 Presentation, Reading Social Media in the Context of New Media Discussion, Lecture, Question-Answer
5 Presentation, Reading Social Media Usage Discussion, Lecture, Question-Answer
6 Presentation, Reading Traditional PR Tools Discussion, Lecture, Question-Answer
7 Presentation, Reading Public Relations and New Media Discussion, Lecture, Question-Answer
8 Presentation, Reading,General Review Public Relations and New Media Discussion, Lecture, Question-Answer
9 Presentation, Reading Importance and Use of New Media in terms of Public Relations Discussion, Lecture, Question-Answer
10 - MID-TERM EXAM -
11 Presentation, Reading Importance and Use of New Media in terms of Public Relations Discussion, Lecture, Question-Answer
12 Presentation, Reading Case Study Discussion, Lecture, Question-Answer
13 Presentation, Reading Case Study Discussion, Lecture, Question-Answer
14 Presentation, Reading Case Study Discussion, Lecture, Question-Answer
15 Presentation, Reading,General Review Case Study,General Review Discussion, Lecture, Question-Answer
16 - FINAL EXAM -
17 - FINAL EXAM -