THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HRY328 |
THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Lists the properties of the Internet. |
Explains the concept of new media. |
Determine the importance of social media usage for institutions. |
Examine case studies about the use of new media in public relations. |