THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HRY328 |
THE USE OF NEW MEDIA IN APPLICATIONS OF PUBLIC RELATIONS |
5 |
3 |
3 |
5 |
Objectives and Contents |
Objectives: |
The aim of the course; to demonstrate the importance of using new media in public relations practices. |
Content: |
The content of the course; technological developments, traditional media, the concept of new media, why we use social media? |