MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY328 |
MARKETING AND SALES TECHNIQUES |
5 |
3 |
3 |
5 |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Reading |
Definition of marketing |
Presentation and Lecture |
| 2 |
Reading |
Basic concepts of marketing |
Presentation and Lecture |
| 3 |
Reading |
Objectives and management in marketing |
Presentation and Lecture |
| 4 |
Reading |
Marketing management |
Presentation and Lecture |
| 5 |
Reading |
Marketing scope |
Presentation and Lecture |
| 6 |
Reading |
Marketing mix |
Presentation and Lecture |
| 7 |
Reading |
Change faced in marketing |
Presentation and Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Importance of target group in marketing |
Presentation and Lecture |
| 10 |
Reading |
Sales concept |
Presentation and Lecture |
| 11 |
Reading |
Relations between sales and marketing mix elements |
Presentation and Lecture |
| 12 |
Reading |
Relations between sales phase and target group |
Presentation and Lecture |
| 13 |
Reading |
Sales techniques |
Presentation and Lecture |
| 14 |
Reading |
Practice |
Presentation and Lecture |
| 15 |
Reading |
General Revision |
Presentation and Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |