MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY328 |
MARKETING AND SALES TECHNIQUES |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Enounce the definition and scope of marketing. |
Find out the effect of marketing mix elements on targeted sales objectives. |
Exemplify the relationship between target audience and marketing management strategies with sales activities. |
Produce medium-sized marketing campaigns for sales. |