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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETİNG OF HEALTH SERVİCES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SIP205 MARKETİNG OF HEALTH SERVİCES 3 3 3 4

Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Uses information on issues related to health and health services.
2
Applies health accounting and health cost management.
3
Uses information on health legislation, health management, medical terminology, resource planning in health institutions, health services marketing, medical terminology and health legislation.
4
Uses hospital automation methods.
5
Develops information on the health sector.

KNOWLEDGE

Factual
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Names information about the problems encountered in the health sector.
2
Creates solutions to problems encountered in the health sector.
3
Knows the health rules and prepares according to the health rules.
4
Uses information to make decisions regarding hospital management.

SKILLS

Cognitive
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The health accounting and cost accounts does.
2
Implements duties and responsibilities in health services.
3
The hospital uses the automation methods.

SKILLS

Practical
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Knows the problems of health systems and develops solutions for these problems.
2
Carries out patient admission, appointment, cash desk, human resources, quality unit, and consultancy activities in health institutions.
3
Carries out duties in businesses that produce and provide health services.

OCCUPATIONAL

Autonomy & Responsibility
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Teamwork works with volumes effectively.
2
Carries out the responsibilities assigned to him/her successfully and quickly.
3
Prepares independent decisions by knowing the health field and its risks.

OCCUPATIONAL

Learning to Learn
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Recognizes the official institutions to which health institutions are affiliated.
2
Follows current events related to health institutions.
3
Follows training programs related to health institution management.
4
Follows necessary information sources related to health institutions.

OCCUPATIONAL

Communication & Social
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Conducts communication between patient and physician.
2
Implements patient confidentiality.
3
Implements communication with patients and their relatives.

OCCUPATIONAL

Occupational and/or Vocational
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Applies terminology knowledge specific to the health sector.
2
Shows that he/she must have competent knowledge on health institution management issues.
3
Prepares strategic decisions by knowing the health sector well.