| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| OPP211 | SALES TECHNIQUES AND MARKETING | 3 | 2 | 2 | 4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Knows the marketing mix elements and marketing management |
| Classifies the historical development of marketing |
| Knows consumer and customer classifications and features |
| Carries out necessary activities for customer satisfaction |
| Uses sources of motivation |
| Implements customer complaint management activities |
| Knows the factors affecting the purchasing process and applies the appropriate methods |