| Objectives: |
With these courses, in all processes of marketing, which is one of the business, it is aimed to target the basic goals, development goals, customer and technical features, comprehensively related to the targeted projects and comprehensively related to this planning. |
| Content: |
This course examines the definition of marketing, marketing management, marketing mix elements, marketing communication, customers and consumers, customer satisfaction, value-based approach, sales process, sales techniques and after-sales services. |