| 1 |
- |
Making a Course Introduction Information Presentation |
presentation |
| 2 |
- |
Basic Concepts of Marketing, Its Purpose and Importance, Marketing Management |
Lecture by presentation, question and answer, research topic for the next week |
| 3 |
Literature review written and visual resources for the research question |
Classical Marketing Approaches and Historical Development/Product Oriented Approach, Production Oriented Approach, Sales Oriented Approach |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 4 |
Literature review written and visual resources for the research question |
Modern Marketing Approaches and Historical Development / Social Marketing Approach, Customer Focused Marketing Approach, Relationship Marketing Approach |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 5 |
Literature review written and visual resources for the research question |
Marketing Mix Elements |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 6 |
Literature review written and visual resources for the research question |
Macro and Micro Environment in Marketing |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 7 |
Literature review written and visual resources for the research question |
Marketing Communication and Management |
Answering the research question, presentation, question-answer and repetition for the visa |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature review written and visual resources for the research question |
Consumer and Customers, Characteristics and Customer Satisfaction |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 10 |
-Literature review written and visual resources for the research question |
Market Types / Consumer Market, Characteristics and Consumer Behaviors |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 11 |
-Literature review written and visual resources for the research question |
Consumer Purchase Decision Process, Factors Affecting Consumer Purchase Decision Process, Purchase Decision Types |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 12 |
-Literature review written and visual resources for the research question |
Industrial Markets, Characteristics, Factors Affecting Industrial Buyer Decision Making Process |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 13 |
-Literature review written and visual resources for the research question |
Value-Based Organizational Structure and Customer Lifetime Value in Marketing |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 14 |
-Literature review written and visual resources for the research question |
Identifying Customer Needs, Market Segmentation, Customer Portfolio |
Evaluation questions of the previous week, answering the research question, presentation, research topic for the next week |
| 15 |
-Literature review written and visual resources for the research question |
After Sales Services, Customer/Consumer Complaints and Complaint Management |
Evaluation questions of the previous week, answering the research question, presentation, question and answer for the final and repeating |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |