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RADIO TV ADVERTISIMENT APPLICATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY215 RADIO TV ADVERTISIMENT APPLICATIONS 3 5 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the question of "What is advertisement?" and summarize the history of advertising.
Explain advertising strategies, marketing and consumer concepts.
Explain basic film making methods (2) and use these methods for shooting commercials.
Analyze advertising film script writing and storyboard preparation in commercial film.
Write a commercial film with their commercial film scriptwriting and commercial fiction.