| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY215 | RADIO TV ADVERTISIMENT APPLICATIONS | 3 | 5 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Akbulut, T. N., Balkas Erdogan E. (2007). Televizyon Reklam Film Yapimi, Istanbul: Beta Publications |
| Arens ,W. (2017). Advertising, Kindle Edition |
| Babur Tosun, N. (2018). Reklam Yonetimi, Istanbul: Beta Publications |