TR EN

RADIO TV ADVERTISIMENT APPLICATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY215 RADIO TV ADVERTISIMENT APPLICATIONS 3 5 3 6

SOURCE MATERIALS & RECOMMENDED READING

Akbulut, T. N., Balkas Erdogan E. (2007). Televizyon Reklam Film Yapimi, Istanbul: Beta Publications
Arens ,W. (2017). Advertising, Kindle Edition
Babur Tosun, N. (2018). Reklam Yonetimi, Istanbul: Beta Publications