Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY215 | RADIO TV ADVERTISIMENT APPLICATIONS | 3 | 5 | 3 | 6 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. ZEYNEP BURCU ŞAHİN |
Instructor(s) of the Course Unit | Assist.Prof. SİNEM EYİCE BAŞEV |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide basic skills about advertisement strategies and their applications. |
Contents of the Course Unit: | The contents of the course include the subjects such as advertisement, history of advertisement, advertising strategies, marketing and consumer, basic film making methods, finding the idea of advertising and pre-production of the project, advertising film script writing, advertising film budget preparation and budget management. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Explain the question of "What is advertisement?" and summarize the history of advertising. |
Explain advertising strategies, marketing and consumer concepts. |
Explain basic film making methods (2) and use these methods for shooting commercials. |
Analyze advertising film script writing and storyboard preparation in commercial film. |
Write a commercial film with their commercial film scriptwriting and commercial fiction. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading | Introduction. Introduction to the course and syllabus | Lecture |
2 | Reading | What is advertisement? History of advertisement | Lecture & Presentation |
3 | Reading | Advertising strategies, marketing and consumer. | Lecture & Presentation |
4 | Reading | Basic film making methods | Lecture & Practice |
5 | Reading | Finding the idea of advertising and pre-production of the Project | Lecture & Practice |
6 | Reading | Advertising film script writing | Lecture & Practice |
7 | Reading | Film budget preparation and budget management. | Lecture & Presentation & Practice |
8 | - | MID-TERM EXAM | - |
9 | Reading, General Evaluation | Storyboard preparation in a commercial film | Lecture & Presentation & Practice |
10 | Homework Preparation | Commercial film shooting | Lecture & Presentation & Practice |
11 | Reading | Advertisement fiction | Lecture & Presentation & Practice |
12 | Reading | Use of colour and sound in a commercial film | Lecture & Presentation & Practice |
13 | Reading | Practice | Lecture & Presentation & Practice |
14 | Homework Preparation | Practice | Evaluating students’ projects and discussion |
15 | Homework Preparation | Practice | Evaluating students’ projects and discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Akbulut, T. N., Balkas Erdogan E. (2007). Televizyon Reklam Film Yapimi, Istanbul: Beta Publications |
Arens ,W. (2017). Advertising, Kindle Edition |
Babur Tosun, N. (2018). Reklam Yonetimi, Istanbul: Beta Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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5 | |||||
2 |
Compare current theories in the field and communication theories.
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4 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
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3 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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4 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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5 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
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4 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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5 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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4 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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5 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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4 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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5 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
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3 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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3 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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3 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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4 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
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4 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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5 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 5 | 70 |
Preliminary & Further Study | 13 | 5 | 65 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 10 | 10 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 8 | 8 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 31 | 0 | 155 |
Total Workload of the Course Unit | 155 | ||
Workload (h) / 25.5 | 6,1 | ||
ECTS Credits allocated for the Course Unit | 6,0 |