MEDIA AUDIENCE THEORIES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| THY218 |
MEDIA AUDIENCE THEORIES |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Knows the different perspectives regarding the media audience. |
| Defines the concept of media audience. |
| Understands the relationship between media audience theories and communication theories. |
| Knows active media audience regarding to UGC and Cultural Studies. |
| Understands Uses and Gratification Theory. |
| Knows Cultural Studies. |
| Knows Media Dependency Theory. |
| Defines media rating. |