TR EN

INTERNATIONAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBT306 INTERNATIONAL MARKETING 6 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Analyze the environment in international marketing.
Implement international marketing research.
Compare strategies for entering international markets.
Explain segmentation, target market selection and positioning in international marketing.
Define the international marketing mix.