Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
IBT306 | INTERNATIONAL MARKETING | 6 | 3 | 3 | 7 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | English |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. MUSTAFA KÖKSAL |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix. |
Contents of the Course Unit: | Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Analyze the environment in international marketing. |
Implement international marketing research. |
Compare strategies for entering international markets. |
Explain segmentation, target market selection and positioning in international marketing. |
Define the international marketing mix. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Creating the first impression in the student, preparing the presentation about the course content and methods | Literature research and course preparation | LECTURE, PRESENTATION, SAMPLEMENT |
2 | Literature research and course preparation | Literature research and course preparation-1 | LECTURE, PRESENTATION, SAMPLEMENT |
3 | Literature research and course preparation | Literature research and course preparation-2 | LECTURE, PRESENTATION, SAMPLEMENT |
4 | Literature research and course preparation | International Marketing Research | LECTURE, PRESENTATION, SAMPLEMENT |
5 | Literature research and course preparation | International Marketing Research | LECTURE, PRESENTATION, SAMPLEMENT |
6 | Literature research and course preparation | International Market Entry Strategies-1 | LECTURE, PRESENTATION, SAMPLEMENT |
7 | Literature research and course preparation | International Market Entry Strategies-2 | LECTURE, PRESENTATION, SAMPLEMENT |
8 | - | MID-TERM EXAM | - |
9 | Literature research and course preparation | Product and Service Decisions in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
10 | Literature research and course preparation | Brand Decisions in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
11 | Literature research and course preparation | Standardization, Adaptation and New Product in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
12 | Literature research and course preparation | Pricing Decisions in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
13 | Literature research and course preparationa | UlDistribution (Place) Decisions in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
14 | Literature research and course preparation | Promotion Decisions in International Marketing | LECTURE, PRESENTATION, SAMPLEMENT |
15 | Literature research and course preparation | International Business Examples | LECTURE, PRESENTATION, SAMPLEMENT |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Joshi, R.M. (2014). International Marketing. Oxford: Oxford UniversityPress. |
Kozlu, C. (2015). Uluslararası Pazarlama İlkeler ve Uygulamalar. (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları. |
Taşkın, E. (2012). Uluslararası Pazarlama. (1. Baskı), Türkmen Yayınevi. |
Karafakioğlu, M.(2019). Uluslararası Pazarlama Yönetimi. 10. Baskı, Beta Yayınevi. |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Summarizing basic and advanced topics in International Trade and Business.
|
3 | |||||
2 |
To define the theories, concepts and principles of International Trade and Business and its sub-fields.
|
3 | |||||
3 |
Interpreting the relationship of International Trade and Business with other disciplines.
|
4 | |||||
4 |
Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.
|
3 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.
|
2 | |||||
2 |
Solving problems encountered in business life, at individual and organizational level.
|
3 | |||||
3 |
Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.
|
4 | |||||
4 |
Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.
|
3 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognizing new theoretical and practical approaches in the field of International Trade and Business.
|
2 | |||||
2 |
Recognize the relevant literature effectively.
|
2 | |||||
3 |
Independently organize activities towards organizational goals and objectives.
|
3 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To conduct qualitative and quantitative research on the subjects related to the field.
|
4 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Adopting the philosophy of lifelong learning.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.
|
3 | |||||
2 |
To design a healthy communication network in the business world by using social life skills.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.
|
4 | |||||
2 |
Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.
|
4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 6 | 10 | 60 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 4 | 9 | 36 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 39 | 0 | 179 |
Total Workload of the Course Unit | 179 | ||
Workload (h) / 25.5 | 7 | ||
ECTS Credits allocated for the Course Unit | 7,0 |