| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBT306 | INTERNATIONAL MARKETING | 6 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix. |
| Content: | Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix. |