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INTRODUCTION TO BUSINESS ADMINISTRATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBT151 INTRODUCTION TO BUSINESS ADMINISTRATION 1 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines the fundamental concepts of business administration, including management, marketing, finance, and entrepreneurship.
Explains how businesses operate within local and global environments by examining economic, social, and technological factors affecting organizational performance.
Applies basic business principles and management functions to simple business cases and demonstrates fundamental analytical and decision-making skills.
Evaluates business practices in terms of corporate social responsibility, ethics, and sustainability, and interprets their implications for long-term organizational success.