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INTRODUCTION TO BUSINESS ADMINISTRATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBT151 INTRODUCTION TO BUSINESS ADMINISTRATION 1 3 3 7

Objectives and Contents

Objectives: The objective of this course is to define the role and responsibilities of business functions and the operation of a business, to enable students to apply business principles and practices, and to provide awareness of corporate social responsibility and ethics, thereby developing the ability to interpret these issues in terms of sustainability.
Content: This course provides an overview of fundamental concepts such as management, marketing, finance, and entrepreneurship. The course explores how businesses operate in both local and global environments, considering economic, social, and technological factors. It also emphasizes the development of basic analytical and decision-making skills essential for future business studies and careers.