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COMMUNICATION SKILLS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS116 COMMUNICATION SKILLS 2 3 3 4

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the fundamental principles of effective communication in academic and professional contexts.
Plan business messages by analyzing purpose, audience, and context.
Revise and edit written messages to improve clarity, tone, and correctness.
Produce short business messages using appropriate digital media and communication tools.
Write positive, neutral, and negative messages using suitable tone and structure.
Develop persuasive messages by applying basic persuasion strategies.
Prepare informal reports, proposals, and formal reports following standard formats.
Demonstrate professionalism in workplace communication and behavior.
Design and deliver effective business presentations using appropriate visual and verbal techniques.
Create professional resumes and cover messages tailored to the digital job market.
Apply effective interviewing techniques and produce appropriate follow-up messages.