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SPONSORSHIP COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT439 SPONSORSHIP 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 2 of the sponsorship types
List at least 3 of the target groups of the sponsorship
Explain the stages of project design, writing, application and evaluation in detail
Analyze past sponsorship activities according to the elements of sponsorship accurately
Create a sponsorship project by taking as references to the steps of the sponsorship project creation process in accordance with corporate public relations strategy
Combine all components of sponsorship in accordance with corporate communication strategy