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SPONSORSHIP COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT439 SPONSORSHIP 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Akyuz, A. (2017). Spor Sponsorlugu ve Imaj Transferi. Istanbul: Alfa Publications
Sleight, S. (1989). Sponsorship: What It Is and How to Use It. McGraw-Hill Book
Amoako, G. K., Dartey-Baah, K., Dzogbenuku, R. K., Junior, S. K. (2012). The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana. African Journal of Marketing Management, 4(2): 65-79.
Demirel, A., & Erdogmus, I. E. (2014). Corporate investment in sport sponsorship and its evaluation. Athens Journal of Sports, 1(3): 173-187
McDonald, C. (1991). Sponsorship and the image of the sponsor. European Journal of marketing, 25(11): 31-38.