TR EN

MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SHE244 MARKETING 3 2 2 4

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

• Talking about job descriptions • Presenting your ideas
• Giving and asking for opinions • Agreeing and disagreeing • Market research terms • Asking questions • Writing reports
• Writing emails • Writing a positioning strategy • Giving a presentation
• Discussing an ad campaign • Giving feedback
• Telephoning – getting through • Writing to the customer (direct mailing)
• Getting customer quotes • Writing press releases • Writing a holiday letter
• The language of trade fairs • Socializing • Reporting on a trade fair visit