MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| SHE244 |
MARKETING |
3 |
2 |
2 |
4 |
SOURCE MATERIALS & RECOMMENDED READING |
| English for Marketing & Advertising by Sylee Gore - Oxford (2007) |
| Professional English in Use: Marketing by Cate Farrall & Marianne Lindsley - Cambridge (2008) |
| Marketing Management in Turkey: Cases and Challenges by Donald N. Thompson – Gazi Kitabevi (2005) |
| A Preface to Marketing Management by J. Paul Peter & James H. Donnelly, Jr. – McGraw Hill (2015) |