DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT409 |
DIGITAL MARKETING |
7 |
2 |
2 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| By the end of this course, students will be able to interpret innovative developments in the media, agency and advertising sectors. |
| By the end of this course, students will be able to plan digital marketing campaigns which brands will need. |
| By the end of this course, students will be able to create more effective marketing campaigns by learning digital platforms. |