INTRODUCTION TO MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
UTY112 |
INTRODUCTION TO MARKETING |
2 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Apply the basic functions of marketing. |
Plan the marketing activities. |
Create marketing solutions to meet the needs of companies. |
Analyze the business management solutions in marketing field. |