Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
UTY112 | INTRODUCTION TO MARKETING | 2 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
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Mucuk, I. (2006). Pazarlama Ilkeleri. Turkmen Bookstore, Istanbul. |
Karafakioglu, M. (2005). Pazarlama Ilkeleri, Literatur Publications, Istanbul. |
Kotler, P. (2017). A’dan Z’ye Pazarlama, Mediacat Publications, Istanbul. |
Kotler, P.,Armstrong G. ( 2012). Principles of Marketing, Pearson - PRENTICE HALL, New Jersey. |