| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY112 | INTRODUCTION TO MARKETING | 2 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to enable students to understand the marketing concept and marketing process, to develop marketing opportunities and strategies; administration of marketing components (Goods, price, distribution, promotion, positioning) in the marketing management process. |
| Content: | Contents of the course include the subjects as in definition of marketing and its environment, the role and importance of marketing, industrial markets, international markets, consumer markets and consumer buying behaviour, industrial markets and industrial buying behaviour, classification, targeting and positioning, creating the right relationship with the right customers, market and marketing research. |