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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY112 INTRODUCTION TO MARKETING 2 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Presentation Analysis, Literature Review Definition, Scope, Features of Marketing, Goods and Concepts in Good Lecture Discussion
2 Presentation Analysis, Literature Review Marketing Administration; Concepts in Marketing Administration, Environmental Conditions in Marketing; Special Environmental Conditions (Operational Conditions, Non-operating Conditions); General Environmental Conditions Lecture Discussion
3 Literature Review, Reading the related subject in the coursebook Marketing Concept and its types; creating marketing; buying behaviour in marketing; factors effecting consumer buying behaviour Lecture Discussion
4 Literature Review, Reading the related subject in the coursebook Decision-making process in Buying; buying behaviour in various markets; buying behaviour in international markets Lecture Discussion
5 Literature Review, Reading the related subject in the coursebook Deciding on the target market; consumer market classification; markets of manufacturers, intermediaries and organizations Lecture Discussion
6 Literature Review, Reading the related subject in the coursebook Information System Administration in Marketing Lecture Discussion
7 Presentation Analysis, Literature Review classification, targeting and positioning: creating the right relationship with the right customers Lecture Discussion
8 Presentation Analysis, Literature Review Decision-making process in Marketing Administration; decisions on product mix; Changes on product, decisions on subtracting the product from product mix, new product development Lecture Discussion
9 Reading the related subject in the coursebook Distribution; distribution channel concept; distribution channel types; intermediaries in distribution channel; decisions on distribution Lecture Discussion
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Price; pricing methods and processes; differentiating the price Lecture Discussion
12 Presentation Analysis, Literature Review Promotion efforts; Increasing importance of promotion, promotion mix Lecture Discussion
13 Presentation Analysis, Literature Review Organization of Marketing, Strategic marketing planning process in marketing administration Lecture Discussion
14 Presentation Analysis, Literature Review Marketing Research Lecture Discussion
15 Presentation Analysis, Literature Review General Revision Lecture Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -