1 |
Presentation Analysis, Literature Review |
Definition, Scope, Features of Marketing, Goods and Concepts in Good |
Lecture
Discussion |
2 |
Presentation Analysis, Literature Review |
Marketing Administration; Concepts in Marketing Administration, Environmental Conditions in Marketing; Special Environmental Conditions (Operational Conditions, Non-operating Conditions); General Environmental Conditions |
Lecture
Discussion |
3 |
Literature Review, Reading the related subject in the coursebook |
Marketing Concept and its types; creating marketing; buying behaviour in marketing; factors effecting consumer buying behaviour |
Lecture
Discussion |
4 |
Literature Review, Reading the related subject in the coursebook |
Decision-making process in Buying; buying behaviour in various markets; buying behaviour in international markets |
Lecture
Discussion |
5 |
Literature Review, Reading the related subject in the coursebook |
Deciding on the target market; consumer market classification; markets of manufacturers, intermediaries and organizations |
Lecture
Discussion |
6 |
Literature Review, Reading the related subject in the coursebook |
Information System Administration in Marketing |
Lecture
Discussion |
7 |
Presentation Analysis, Literature Review |
classification, targeting and
positioning: creating the right relationship with the right customers |
Lecture
Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Presentation Analysis, Literature Review |
Decision-making process in Marketing Administration; decisions on product mix; Changes on product, decisions on subtracting the product from product mix, new product development |
Lecture
Discussion |
10 |
Reading the related subject in the coursebook |
Distribution; distribution channel concept; distribution channel types; intermediaries in distribution channel; decisions on distribution |
Lecture
Discussion |
11 |
Reading the related subject in the coursebook |
Price; pricing methods and processes; differentiating the price |
Lecture
Discussion |
12 |
Presentation Analysis, Literature Review |
Promotion efforts;
Increasing importance of promotion, promotion mix |
Lecture
Discussion |
13 |
Presentation Analysis, Literature Review |
Organization of Marketing, Strategic marketing planning process in marketing administration |
Lecture
Discussion |
14 |
Presentation Analysis, Literature Review |
Marketing Research |
Lecture
Discussion |
15 |
Presentation Analysis, Literature Review |
General Revision |
Lecture
Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |