HEALTH COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT442	HEALTH COMMUNICATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students to the field of health communication by explaining the theoretical basis of health communication, to show how the practices are done and to provide students with a health communication campaign.
Contents of the Course Unit:	Contents of the course include the subjects as in Definition of communication concept, listing of characteristics of health communication, Analysis of health communication campaign samples, Discussion of doctor-patient relations, interpreting the social responsibility campaigns of hospitals, creating a health communication campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 definitions of health communication
Evaluate the results after a campaign
Interpret at least 4 approaches to health communication
Design the campaign steps during a campaign
Create a health communication campaign for their institution

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Health Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Relations Between Doctor and Patients	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Public Health	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Health Communication Concept and Models	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Attitude and Change of Attitude	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Determining Behaviours	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Campaign Process	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Communication Campaign	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Social Responsibility Campaigns	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
13	-	Homework (Campaign Design)	Group Work
14	-	Homework (Campaign Design)	Group Work
15	-	Homework (Campaign Design)	Group Work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ertekin, I (2017). Saglik Iletisimi. Gece Kitapligi
Ergin, A. (2011). Saglik Hizmetlerinde Ileitisim. Ankara: Ani Publications
Demirel, Y. (2016). Saglik Hizmetlerinde Saglikli İletişim. Ankara: Akademisyen Publications
Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns: A critical interrogation. Health communication, 18(2): 103-122.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.	0
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.					4
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.			2
2	Write press releases for the purpose of introducing the institution he/she works at or owns.					4
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	1	10	10
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127