SOCIAL MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP217	SOCIAL MEDIA	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer ZEYNEP ÖZCAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To identify impressions and perspectives about new phenomena and new forms of communication with communication technologies and social media, and to raise awareness about social media and social media marketing.
Contents of the Course Unit:	The course content covers; emergence of social media, definition, features, effects of social media, social media tools, social media literacy, rights and responsibilities in social media, information security, privacy and ethics in social media, social media and health, self and perception in social media, persuasion on social media, social media and marketing, social media and advertising, social media and public relations, visual and textual language in social media, tips for content management in social media topics.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines and observes the basic concepts of public relations on the Internet- Observe (Bloom's 2)
Defines any communication work that falls within the field of public relations in relation to new media- Define (Bloom's 1)
Follows current events and situations that may be related to public relations discipline in national and international fields and explains them from the perspective of public relations discipline- Explain (Bloom's 2)
Gain the ability to think strategically and produce strategies using knowledge acquired from public relations discipline and other disciplines with which it is associated- Ask (Bloom's 2)
Learns about social media, social media tools, their development in Turkey and the world and applies them in daily life- Apply (Bloom's 3)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a chapter on the topic	Digital Media, New Media and Social Media Concepts	Lecture, Question and Answer, Discussion Method
2	Reading a chapter on the topic	Historical Development of Social Media	Lecture, Question and Answer, Discussion Method
3	Reading a chapter on the topic	Features, Effects and Tools of Social Media	Lecture, Question and Answer, Discussion Method
4	Reading a chapter on the topic	Theoretical View of Social Media	Lecture, Question and Answer, Discussion Method
5	Reading a chapter on the topic	Personal Image on Social Media	Lecture, Question and Answer, Discussion Method
6	Reading a chapter on the topic	Social Media and Public Relations	Lecture, Question and Answer, Discussion Method
7	Reading a chapter on the topic	An overview	Lecture, Question and Answer, Discussion Method
8	-	MID-TERM EXAM	-
9	Reading a chapter on the topic	Social Media and Marketing	Lecture, Question and Answer, Discussion Method
10	Reading a chapter on the topic	Social Media and Advertising	Lecture, Question and Answer, Discussion Method
11	Reading a chapter on the topic	Rights and Responsibilities in Social Media	Lecture, Question and Answer, Discussion Method
12	Reading a chapter on the topic	Information Security, Privacy and Ethics in Social Media	Lecture, Question and Answer, Discussion Method
13	Reading a chapter on the topic	Social Media and Health	Lecture, Question and Answer, Discussion Method
14	Reading a chapter on the topic	Measurement on Social Media	Lecture, Question and Answer, Discussion Method
15	Reading a chapter on the topic	An overview	Lecture, Question and Answer, Discussion Method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Identity: New Money / David Birch

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.					4
2	A specific conceptual model using the methods of modern public relations knows.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.						5
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.						5
3	PR modern techniques and tools necessary for the application selects and uses effective.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.			2
2	May carry out work effectively as an individual.						5
3	Ability to work effectively within a team and take responsibility shows.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.						5
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.					4
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.						5
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	6	10	60
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	4	8	32
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	26	0	122