INTRODUCTION TO ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP112	INTRODUCTION TO ADVERTISING	3	4	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ADNAN KÜRŞAT TEKE
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With this course; By introducing the concept, theories and principles of advertising to students, it aims to create the necessary infrastructure for a successful advertising application.
Contents of the Course Unit:	The content of the course covers the definition of advertising, its historical development, functions, purposes, types and environments, advertising models, advertising agencies, advertising-related organizations and control mechanisms, ethics in advertising, advertising campaign process, target audience and creativity.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have the basic theoretical and theoretical knowledge about advertising.
Understands how advertising communication works.
Observes advertisement persuasion methods.
Understands advertising campaigns and processes, designs them according to their purpose.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Brainstorming	Definition of Marketing, Marketing Communication and Advertising	Lecture, Question and Answer
2	Literature Review, Brainstorming	Historical Development of Advertising, Functions and Purposes of Advertising	Lecture, Question and Answer
3	Literature Review, Brainstorming	Advertising Models	Lecture, Question and Answer
4	Literature Review, Brainstorming	Advertising Types and Advertising Environments I	Lecture, Question and Answer
5	Literature Review, Brainstorming	Advertising Types and Advertising Environments II	Lecture, Question and Answer
6	Literature Review, Brainstorming	Advertising Agencies + Application Study I	Lecture, Question and Answer, Application Study
7	Literature Review, Brainstorming	Ethics in Advertising + Application Study II	Lecture, Question and Answer, Application Study
8	-	MID-TERM EXAM	-
9	Literature Review, Brainstorming	Research Phase I in Advertising Campaign (Institution/Product/Service Analysis, Competitor and Market Analysis) + Application Study III	Lecture, Question and Answer, Application Study
10	Literature Review, Brainstorming	Research Phase II in Advertising Campaign (Target Audience Analysis) + Application Study IV	Lecture, Question and Answer, Application Study
11	Literature Review, Brainstorming	Planning Phase I in Advertising Campaign (Determining Objectives, Creative Strategy and Creative Idea) + Application Study V	Lecture, Question and Answer, Application Study
12	Literature Review, Brainstorming	Planning Phase II in Advertising Campaign (Advertising Writing) + Application Study VI	Lecture, Question and Answer, Application Study
13	Literature review, brainstorming	Planning Phase III in Advertising Campaign (Media and Budget Planning) + Application Study VII	Lecture, Question and Answer, Application Study
14	Literature review, brainstorming	Application and Measurement-Evaluation Stages in Advertising Campaign + Application Study VIII	Lecture, Question and Answer, Application Study
15	Literature review, brainstorming	An Overview	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Peltekoğlu, Balta, F.(2019). Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları.
İzgören, A. Ş. (2015) Eşikaltı Büyücüleri, İstanbul: Elma Yayınevi
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Computer concepts, methods and the software would dominate.	0
2	Recognizes the basic functions of hardware.	0
3	Recognize personal and network operating systems.	0
4	Ethics related to the profession, oversees the health and safety measures.		1
5	Have adopted the philosophy of total quality and technical elements that could support institutional processes become.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Hardware makes the process of discovery and establishment.	0
2	Explains data management processes.	0
3	Explains different areas where software languages are used.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Software (PC, network and Internet environment) are involved in planning and design.		1
2	Professional in the field of algorithmic thinking to find solutions to deal with problems that will arise.	0
3	Use math skills in vocational areas.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Word processor, spreadsheet, presentation, database, and graphics-based design of programs you install and use.		1
2	Are given the chance to apply theoretical issues.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Detects common software and hardware failures, produce solutions to problems.		1
2	Measures related to data security and storage space and become individuals find appropriate solutions.		1
3	Fault finding, problem solving, decision-making and planning processes become competent in the subjects.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	They can learn and put into practice what they learned fast.	0
2	With the basic knowledge learned in the training process of learning and innovation that exists will have the ability to develop them.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Except of course in the section related to their field of study clubs that exist in the industry to meet and communicate with the companies they have a chance.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Department students and programming, web design and technical courses will increase their chances to opt for.	0
2	Programming courses enables students to develop new programs and projects that they produce their own applications gain competence.	0
3	Some small or medium-sized companies take the role of management and leadership.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	10	50
Project Work	5	10	50
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	5	5	25
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	183